Taking a product
to market has never
been easier.

We help create and develop brands and give them life. We strive to give them a voice in this increasingly crowded market.

about us

We deliver a high calibre approach to the food & beverage industry in the UK

When we started, we wanted to be more than just an outsourced sales agency. Our aim was to create a service that felt like you had hired your own sales people, a feeling that you own the process rather than being taken along for the ride.

Our team work on a one-to-one basis, so you know your products are being given the best chance with a buyer, as only your product is presented – just how you would do it.

In the 20 years we have been around we have brought some of the coolest and most innovative brands to market and realised the dreams of many brand owners, as well as established ourselves as ‘the first call’ when buyers want to see something different.

We help create and develop brands and give them life. We strive to give them a voice in this increasingly crowded market.

Our Values

We deliver a high calibre approach to the food & beverage industry in the UK

BRANDS

We only work with brands that we love and have a real passion for, its the key to our success.

CHARITY

We are committed to working with our brands to help as many local charities as possible through free stock, donations or volunteering.

INNOVATION

We are committed to working with brands who are on the cutting edge of innovation and excellence.

TEAM

We believe in being a close team, from our staff to our clients. We share the wins and work hard to get over the losses.

what we do

Sales

In agreement with our brands we focus on the channels which they want to see results in. We use our years of experience and relationships to help speed up the listing process and help brands break through the glass ceiling that they hit using their own means.

Development

We have had investors approach us asking for help in developing brands. We use our years of experience to build hit brands from the ground up. We can do as little as advise on market trends to fully developing a product from concept to the shelf.

management

This is the most important part of the job. Our office team work hard at analysing the sales data and current market trends to make sure that all accounts are ordering to their maximum potential, and have a yearly promotional plan in place.

consulting

For those with a smaller budget we provide a comprehensive consulting service to help brands navigate from the choppy waters of this industry, from advise on potential deals you are working on to landing those crucial meetings with buyers.

Our core leaders

Mudassar

FOUNDER & MD

Almost 20 years in the F&B industry, from working with multinational brands to small start ups. An experienced leader and the driving force behind the company.

Daniel

STRATEGY & COMMERCIAL

Has a wealth of business development experience and currently works on revenue and profit analysis together with market strategy and engagement.

Aldo

SALES DIRECTOR

Seven years of national sales experience and has a black book with every buyers name. His incredible passion and vision has seen him firmly establish himself as an outstanding sales person and leader.

Our clients

We work with domestic and international clients with a wide range of scale and commercial size in both standard and tailored formats. Not all of our clients wish to be known and we provide a true white-label service to much of our portfolio, but we are flexible in adapting to the needs of the business and motivated in our approach. Below are a few examples of clients we work with: